ABOUT US
“Governments can regulate, environmentalists can agitate, only industries can innovate.”
We connect innovation and expertise to drive sustainable change. As the world pushes for sustainable development, India and its farmers, the backbone of the economy, must not be left behind.
Global market rules are changing rapidly, particularly with the introduction of new Indian and European sustainability standards. This means that, in order to retain access to foreign markets, which are a vital source of income for India’s agricultural economy, the country will need to rethink old practices and overhaul its production systems. Yet most farmers and agri-industries remain unaware and unprepared.
Sustainable Alternatives works to bridge this gap. We focus on research and communication to help Indian farmers and agri-industries adopt safer, more sustainable technologies that protect the environment while securing their future in global markets.
Who We Are
DEEPAK MUKARJI
FOUNDER
Deepak Mukarji, with over three decades of expertise in advancing business growth in India, leads Sustainable Alternatives. An accomplished leader in communications and management, he has partnered with government, civil society, institutions, and the media to shape corporate reputation and foster stakeholder confidence.
He has served on leadership teams in multinationals across various industries, including engineering, publishing, chemicals, FMCG, telecom, insurance, and energy. His career has featured positions at JWT, DuPont, the United Nations, Bell Labs (now part of Lucent), MetLife, and Shell. He now champions sustainable alternatives to single-use plastics and mentors young people to reduce plastic use and practice responsible waste disposal.
KALYAN RANJAN
ADVISOR
Kalyan Ranjan brings over 32 years of experience in public policy, advocacy, and building public-private community partnerships to advance water stewardship and community-led sustainability projects like Integrated Watershed Management Projects. He led initiatives at Hindustan Coca-Cola for 18 years and also drove efforts at Amway India and Rediffusion DY&R, steering corporate communication, government affairs, and CSR.
As an independent consultant, he advises organisations on stakeholder engagement, resolves issues, and directs crisis communication. He spearheaded the launch of Integrated Watershed Management Projects in Maharashtra and Madhya Pradesh, uniting NGOs, government schemes, and NABARD funding. Both projects earned recognition at the CII National Water Awards.