The fashion industry stands at a crossroads, where the allure of style and trends intersects with the urgent need for sustainability. Traditionally, fashion has been synonymous with excess, a cycle of rapid production, mass consumption, and disposal that exacts a heavy toll on the environment and society. However, in recent years, there has been a paradigm shift. The fashion industry is increasingly recognising its responsibility to embrace sustainable practices, not merely as a trend but as an imperative for the future.
The fashion industry significantly contributes to the global economy, generating billions of dollars in revenue annually. However, it’s also known for its adverse impact on the environment and society, including water pollution (20 percent of which comes from textiles) and greenhouse gas emissions (10 percent of overall GHG emissions stem from textiles). By 2030, greenhouse gas emissions from the fashion industry are expected to surge by more than 50 percent.